Promise Printers

Branding and advertising campaign

This fictitious company provided quality print-on-demand services to artists and designers. The goal of the brand was to communicate old-fashioned quality and friendliness. The use of warm colours, textures, and humour all helped to accomplish this.

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Scrabble

Game redesign

This art deco edition of the classic word game employed effective use of historical design reference and physical materials to create an elegant game experience. The carefully designed and crafted components unite to form a beautiful and functional product.

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Be Still

Mixed-medium paper quilling

This three-dimensional typography project communicates the peaceful message of the type through use of calming colours and natural elements. The natural elements growing from the type represent how being still is the way to achieve the most beauty and growth in life.

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Simply Food

Chalkboard-style illustrated recipes

These infographic-style recipe cards were designed to make the task of cooking easier. They provide clear instructions at a glance by the use of colour and simplified illustrations. The chalkboard style and layout unifies the series.

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Four Seasons

Canadian currency redesign

This project presented the challenge of capturing the diverse Canadian culture in a common, function-focused medium. The series reflected Canada’s story by depicting legendary leaders, historic landmarks, and the ceaseless cycle of the beautiful seasons.

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Plaisant

Branding and web design

The primary purpose of the Plaisant website was to communicate the heart of the company, focusing on selling the dream and ideals, rather than just the product itself. The site promotes sales by first inspiring Plaisant's value of historic, quality craftsmanship.

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